Quick... Name the product and its use! Now before the video is over!

Yep its a four minute plus commercial for an actual product. Can you name the type of product and the brand name? The brand name is easy because they say it like a gazillion times but the type of product had me stumped.

Guess #1:
RU486 day after pill

Guess #2:
Maxi pad

Guess #3:
little mishapen dildos with childrens faces on them. Made by children for children. (A long shot to be sure but if you get half way thru the song it is a possibility)

All three guesses were so so very wrong.